Promotion strategy

+ They used advertising promote their products because they are now in the market maturity phase and they need to heavily promote their product to protect their market share and keep the sales flowing

++ They have a website (haagendazs.com) that promotes their new products and lets consumers use a shop finder to locate a store near them.

+++They have campaign for supported their image and the sales flowing .they realized to supported their brand awareness

++++They used retailers to advertise the ice cream, and their promotion ties in directly with the product as the packaging is promoting it as well.