Product

+ They ensure to keep the high quality and luxurious taste associated with the brand.

++ They used best ingredients from around the world such as dark chocolate from Belgium and handpicked vanilla beans from Madagascar. 

+++Their Fresh cream is used for a rich creamy flavor that fresh skimmed milk for body and texture and fresh egg yolk for delicate flavor.

++++ The ice cream is perfectly rich because it contains no excess air.

+++++ Further, It is  not like other brand that are not used  artificial flavorings or colors.

Product lines

       ice cream

                                         





  stickbars

              Crispy   Sandwich

    Muti-packs

   Ice cream cakes






Target market

     Haagen dazs focus on costumers who love rich indulgent and fashionable ice cream and a lot of dessert .They doesn’t care about their caloric or mind eating fatty foods and they who will pay for super premium ice cream because they know its worth and they still enjoy the best ingredients and luxurious desserts.

 Positioning

  Haagen-Dazs: the highest quality ice cream
         
 Branding

              Haagen-Dazs invented the category of luxury ice cream for adults. Haagen dazs ice cream could be exclusive, prestigious, sophisticated and even sexy.