Haagen-Dazs major success factor

 Haagen-Dazs was it positioned itself in the minds of the consumer.

                      It took a strategic marketing outlook to get this positioning and unique of Häagen-Dazs brand produced from materials from the source such as dark chocolate from Belgium and handpicked vanilla beans from Madagascar. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt.
              Haagen-Dazs produced the production of ice cream the brand such as the taste of the products, the quality of service offered at the cafes

          However, differentiation using the finest products and developing of a premium ice cream brand was the positioning they portrayed. There are things to make them successful

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